With BOA büro für offensive aleatorik

 

As we presented the hoarding’s graphic design for the construction site of the new campus of Vienna’s University of  Economics and Business Administration, the client brought us all upon the moral dilemma about what to do with the billboards the industry commonly uses in this cases.

 

Challenged from the very beginning of that project by its basic process of printing on tarpaulins and rather discarding them after the hoard is dismounted, a spontaneous spark pushed to propose turning the tarpaulins into bags for the future students of the university.

 

Our vision -   A special edition of 1000 unique messenger bags, that would also serve as historic documents of the construction of a new city and its first architectural landmark and sign of a new urbanism.

Our mission - To design an outstanding, functional bag, crafted in the heart of Vienna.